Investing in Main Street

Efforts to rescue RiverRun Bookstore reflect a movement around the country to support small businesses with local investing.

If there was any question about whether Seacoast residents are interested in investing in the local economy, public response to the plight of RiverRun Bookstore provided the answer. Owner Tom Holbrook’s recent announcement that the store was in danger of closing triggered a torrent of support. Within days, Holbrook was convinced there might be hope of saving his business, after all.

The campaign to rescue RiverRun reflects a wave of momentum behind local investing both locally and nationally. Campaigns to invest in local economies have sprouted up across the nation, and a bill currently torpedoing through Congress could make those efforts much easier. The fundamental theory behind the movement is that people are willing to invest in businesses they know and care about.

the RiverRun saga When RiverRun left its former location on Commercial Alley, the national economy was booming. The store’s sales had increased by 10 to 15 percent each year since opening in 2002. Holbrook was so inspired by his success that he moved into a 1,700-sqare-foot storefront near Market Square and bought out his two partners, each of whom had owned 25 percent of the business.

Then things went sour.

“Since I did that we have not had any profits,” Holbrook said during a meeting at the store on Nov. 9. “My timing was poor.”

Not only did the economy take a nosedive in 2007, but Amazon introduced the e-book reader Kindle, which accounted for just 2 percent of national book sales in its first year but will reach 30 percent this year, Holbrook said. Plus, Amazon offers bestsellers at a price cheaper than Holbrook can buy them for from publishers.

Altogether, he found he had little money to buy new books, resulting in a growing stock of used items. Meanwhile, he has struggled to cover the high rent at 20 Congress St.

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Investing in Main Street

31, Holbrook's time is limited, and he needs to devise a long-term plan that will keep his business viable for years to come, he explained. “It needs to be a complete solution that puts the store on a sound footing for a couple of years,” Holbrook said



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